In short, build the brand from the ground up.
The client came with a name and a mission of building a business that married the love of whole-person wellness with a passion for changing the lives of those in need by donating to addiction recovery and meeting physical needs of the community. Remedy was tasked with building the entire brand to show a fierce & focused commitment to both healthy people (in body, mind, & spirit) and the health of the community, as the two go hand-in-hand.
A LIFE SAVING LOGO
+ Our inspiration for the logo’s brandmark came from the hexagonal shape of the end of a weightlifting dumbbell.
+ Much like the path to addiction recovery as well as overall health & wellness, the path through the “S” of the logo has a some twists & turns, but ultimately leads out to freedom on the other side.
+ The top and bottom of the “S” resemble two hands reaching out for each other. This speaks directly to SLF’s mission to give hope and lend a real hand to those in the community who need it.
THE SLOGAN
Grind. Sweat. Give. Mental, Physical, and Spiritual health of the whole person is what Saving Lives Fitness is all about. We developed this slogan to connect each of those uniquely important components of complete health together, while maintaining their distinction from each other by using the periods.
THE COLORS
Refreshing and alive, the Saving Lives Fitness color palette is designed to make the audience feel lighter and renewed. Not only does it promote a cooler atmosphere within the gym, but it connects a restorative sense of freedom in the soul to the mission of bringing new life to both the community as a whole and each valued gym member.
A symbol of success & saving lives. In addition to their logo lockup, we created a brandmark with the strategic purpose of giving SLF a scalable advantage. Not only can it be used for a variety of applications, such as social media profiles, the brandmark is used to promote greater brand awareness and make scalability for the brand more seamless.
PRINT & PRODUCT APPLICATIONS
In addition to brand development, we also created unique print & product applications for Saving Lives Fitness. This included apparel design, posters for in the gym, marketing campaigns, products (such as protein shaker bottles & draw string bags), and more. We were able to implement their brand strategy and newly designed brand assets by creating a more comprehensive and cohesive brand presence right out the gate into the market.
OUTREACH CAMPAIGN
We crafted the concept, design, & copywriting to match SLF’s outreach goals for this campaign. The goal here was to poke at the curiosity of the human spirit and prod the innate longing to be a part of something bigger than oneself. The phrase “A New Kind of Gym” begs the questions “how so?” or “what does that mean?”, sparking curiosity. The next slide (seen above) in the animated ad calls out to that deep desire in all of us to join a force for change & the power of good.
With the resurgence of QR codes in 2021, we decided to include one that links to a video about how SLF members truly give hope to those in need. It’s not just a slogan. It’s real lives. People want the truth and to be a part of genuine change. The video is an open invitation for them to see for themselves.
Video is powerful. Combining this strategic marketing campaign with video extends the reach, brand awareness, and leads people one step closer to joining the mission themselves.
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