The Rumi’s Experience

Some restaurants are more than a meal.

They have a rhythm. A warmth. A way the room feels when the food hits the table and the night starts to open up.

Rumi’s Kitchen already had that.

Our job was to help translate it.

After partnering with Rumi’s on past internal videos and promotional work, they came back to REMEDY with two connected needs: a new video edit for their Los Angeles restaurant launch, and a brand book that could help future partners understand what makes the Rumi’s experience worth bringing to their own city.

Rumi’s needed creative support that could serve both the moment and the future.

The video needed to capture the energy of the new LA location, even though REMEDY was working with footage we did not shoot. It still had to feel alive, intentional, and true to the atmosphere people expect from Rumi’s.

The brand book had a different job. It needed to help potential partners and future locations understand the heart of the brand. Not just what Rumi’s serves, but what it feels like to walk in, sit down, share food, and be part of the experience.

The challenge was cohesion.

Two different deliverables. Two different purposes. One brand feeling.

We treated both pieces like an atmosphere study.

For the edit, we leaned into pace, music, color, and texture to bring the restaurant to life. Even without being the team behind the camera, there was still a story to shape: the movement of the room, the detail of the food, the energy of the service, the feeling of an elevated Persian dining experience.

That is the fun of post. You are not just assembling footage. You are finding the pulse inside it.

For the brand book, the work was more restrained, but just as important. Rumi’s had already written much of the content, so the job was not to reinvent their voice. It was to design around it. Every page needed to feel aligned, useful, and unmistakably Rumi’s.

Elegant without being cold. Premium without losing warmth. Clear enough for partners to use, but rich enough to carry the feeling of the brand.

REMEDY delivered a new restaurant video edit for Rumi’s Kitchen Los Angeles, along with a brand book designed for future location and partnership conversations.

The work included editorial, music, sound design, color, finishing, title design, motion graphics, and brand book design.

Together, the pieces helped Rumi’s present both sides of the brand: the energy guests feel in the room, and the clarity future partners need to help carry that experience forward.