Learn How to Align Your Brand Identity with Your Products and Services
The business landscape is vast, and its inhabitants are diverse and extremely competitive. While your brand can help you stand out from the crowded space, it can sometimes also be a factor that is holding your business back. In fact, brand plays such a crucial role in your organization’s success that on average, companies reinvent their corporate identities once every 7 to 10 years. This could be necessary even sooner if you find yourself re-envisioning your product or target audience, or find yourself competing in a channel of the economy that has come to be populated by brands almost indistinguishable from one another.
Whatever the driving factor, a rebrand requires your creative director to execute a very specific process that requires expertise and skills in tasks that might not be in your marketing department’s day-to-day repertoire. That’s where establishing a partnership with Remedy Films will leave you in a much better place when it comes to having to rebrand. Aside from our extensive video, photography, and animation media production services, we also offer a 2-day brand intensive workshop to help our clients align their identity with their vision and the services they offer. What does the 2-day brand intensive workshop get you? Let’s take a detailed look at the process.
Rebranding Starts with a Questionnaire
Before you sit down with Remedy Films team, we’ll send you a brand identity questionnaire. In that document, we’ll need you to provide us with an overview of your current branding, your vision, and your mission. You’ll also need to detail any products or services you sell, and a basic map showing the scope of your current brand footprint - social media pages, your current website, and any other branded materials or online presence. Also, we’ll ask that you outline the reasons you are seeking to rebrand, and the direction you would like to take your brand. This will help our team establish a baseline from which to work and an idea of the path forward.
2-Day Deep Dive Brand Intensive Meeting
Once we’ve reviewed your brand questionnaire, we’ll schedule a meeting with your creative director or marketing team. During the two days of meetings, we’ll work with your team, using the roadmap of the questionnaire and our own experience and expertise to create the foundation of a new brand identity. This foundational work will include a tagline and logo sketches built around a new corporate or brand name to support your business, new line of services, or new commercial product. We will support our rebranding package with sufficient SEO, social media, and trademark research to ensure we have created a competitive brand identity that will position your business for future success in the industry segment in which your business operates.
Build the Brand You Need to Succeed
Our mission at Remedy Films is to leverage our expertise in video production, photography, web design, and brand development to ensure we support our clients in their pursuit of creating the most effective presence online and across social media platforms. When it comes time to rebrand, contact our award-winning team of branding specialists and give your creative director and your marketing department the support they need to create the brand identity and supporting media necessary to put your company’s best face forward.