Content is king. It’s something you hear all the time because it’s true. No amount of web design, search engine optimization, or email list blasting can replace the impact of great content. That’s just how it’s always been, and that’s how it’s always going to be.
What has changed, though, is the kind of content digital marketers and online entrepreneurs are using. It used to be that content meant something text-based. Well, not anymore. With the astronomical rise of videos on the Internet, it is now vital to plan for social content through video production, lest you get left behind.
Why Video Content?
Video is the future of content, and the numbers back it up. 85% of all the people in the US consume online video content every month. 90% of digital marketers are already using videos as a marketing tool, with 90% of those marketers satisfied with the return on investment they get from those videos. It’s no longer enough to simply rely on text-based content – consumers want videos, and they want it from the brands they support.
Of course, not all video content is created equal. There are plenty of things that can factor in when it comes to how your video is going to be received by its audience. The quality of the equipment used, the soundtrack, how good your director is, the budget – all these factors are going to play a big role in the success or failure of your video. One of the most important aspects to consider is the script you’re going to use.
Telling Your Story
There’s a reason scriptwriters are very well-respected in the film industry. Flashy graphics and special effects might amaze your audiences, but it’s the script that really tells the story. And that’s exactly what you need when producing videos for branding purposes. Creating a deep, emotional connection with your viewers is going to take much more than just the flash of video and imagery. You need a voice to take them through your story and make them feel part of it, that your story should matter to them.
That’s where Remedy Films can help. We are an award-winning digital media agency that has worked with well-known brands like Chick-fil-A® and Google to produce branded video content. Our Atlanta-based company can help you with your video production needs too, regardless of the stage of planning you may be in. Drawing a blank on your video concept? Coming down with a bad case of scriptwriter’s block? We can come in and help you move the process along.
It’s important to understand, though, that we aren’t writing your story for you. We understand that your story is something unique and special to your brand alone. We are simply here to HELP you share the best story possible, with a team of writers who are well-versed in tapping into the true vein of a company’s brand message. This is your story, and our goal is to make it as engaging as possible to your target audience.
If you’re serious about using video as a brand or marketing tool, contact us today. We look forward to speaking with you!