Video continues to gain momentum in today’s marketing world. Motion, as Facebook claims, is a powerful visual stimulant that serves well to engage your audience.
Food also happens to be perfect for video. It might not capture the smell and taste of food, but video can certainly communicate its appearance, texture, and how people react when tasting it.
If you’re in the process of building your restaurant’s brand, here are three kinds of restaurant videos to plan and have produced.
Commercials are the staple of video advertising. Investing in a restaurant commercial gives you the chance to reach a massive audience on television and the Internet. Broadcast ads are also a quick way to get your brand as “out-there” as possible, ideal for disseminating a clear and concise brand message, such as a restaurant promo.
And despite the emergence of social media marketing (which is a very fertile channel to look into) broadcast has maintained its power due to the sheer reach provided by its media.
Restaurant commercials tend to be easier to conceptualize but harder to execute because of food handling. However, experienced advertising professionals have the expertise to make your food look fantastic and enticing to viewers.
A brand video tends to be longer not only because it has more to say, but also because it isn’t constrained by expensive airtime. Depending on your goals, your restaurant’s brand video can act as a springboard in establishing a relationship between your brand and your customers. It also gives them the opportunity to learn more about the people behind your restaurant, your culture, values, and mission. Think of a brand video as a way to tell your restaurant’s story in video format.
Brand videos can be uploaded on your own media channels, such as your YouTube channel, Facebook Page, Instagram profile, or Twitter. Of course, it goes without saying that this marquee content asset should be on your website as well.
Hiring and Recruitment Video
Employer branding is a crucial and often overlooked aspect of overall branding. Remember, you don’t just want to make diners happy, you also want to get the best talent out there. A restaurant hiring video that’s aligned with your brand as a restaurant should help you market yourself as an employer.
Aside from allowing you to introduce yourself to future staff, a recruitment video can be a potent tool to inspire loyalty and boost morale among your current staff. A video that says, “This is who we are, and this is why you should join us,” can get your people fired up, motivating them to share your video as your restaurant’s very own ambassadors.
Launch Your Restaurant’s Video Project with Remedy Films
Videos are one of the best ways to reach your audience in a fun and engaging way. It’s not just about standing out—it’s also about getting your customers to care about you and what you do. For reliable corporate video production in Atlanta, let Remedy Films help you get your project off the ground. Get in touch with the Remedy Films team to talk about a video strategy for your restaurant.