If you spend any amount of time online, it doesn’t take long to realize that video is everywhere. It’s infused in social media feeds, popping up in email, and has become the primary element on beautifully built websites and landing pages. If a picture is worth a thousand words, then video is akin to an epic novel.
Many businesses are hesitant to dive into video at first, but they shouldn’t be. Video isn’t nearly as intimidating as it seems on the surface, and one could even argue that today’s businesses need it. Why is video so important? Here are five top reasons.
Most Effective Way to Reach Your Audience
Finally, you need video because it’s the most effective way to reach your audience. Video is engaging, sparks emotion and leaves a lasting, memorable impression with your audience. Customers are more likely to make a purchase, or at least reach out to learn more, after they’ve watched a video – which opens the door to building long term relationships.
Mobile Friendliness Wins
Do you know what percentage of your audience are using mobile devices? It’s estimated that as much as 70 percent of internet traffic is coming through smartphones. If you want to reach this section of your audience, you need a form of content that mobile users find most engaging – like video.
Video is easy to consume on mobile devices, and if given the option, it’s the form of content users are going to choose. It requires no scrolling, no enlargement of text – just simple, easy viewing. When you give your audience the option of video, you’re more likely to capture and keep their attention.
Sharing Is Easy
In today’s digital space, it’s important to build a strong brand presence online. Digital consumers trust and invest in brands that they’ve come to recognize and develop a familiarity with. Video helps you build the type of visibility you need to establish a formidable presence online.
Video gets shared on social media more than any other type of content. It’s estimated that video drives an astounding 1200 percent more shares than text-based content and images combined.
Stay On Top of the Competition
If you’re not using video to capture your audience’s attention, there’s a really good chance someone else is – namely, your competitors. Ask around and you’ll learn that video is almost always the preferred form of content, and it’s the form of content that’s gaining the most traction among small and medium sized business owners. Investing in video now helps you stay ahead of the competition.
If you want your business to be found online, you need a dedicated strategy for appearing in search results. This strategy is called search engine optimization, or SEO, and maximizing your results weighs heavily on your ability to supply your audience with high quality, relevant content.
Video hits the mark on so many levels. Search engines like Google prioritize results that their users want. Video is relevant, establishes authority, and meets the content needs of today’s consumer audiences.
Explore the Potential of Video for Your Business
Ready to explore the potential of video for your business? We’re the Atlanta video production company that’s ready to show you the possibilities. When you’re ready to connect with one of the top video production companies in Atlanta, contact us at Remedy Films and learn about the types of content we can create for your business today.
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